Seo & Digital Marketing Specialist Job Description Template
Our company is looking for a Seo & Digital Marketing Specialist to join our team.
Responsibilities:
- Identify trends and insights, and optimise spend and performance based on the insights;
- Instrument conversion points and optimise user funnels;
- Plan, execute, and measure experiments and conversion tests;
- Drive online campaigns from planning to execution and beyond to meet key performance metrics;
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints;
- Collaborate with internal teams to create landing pages and optimise the user experience;
- Plan and manage our social media platforms;
- Oversee and manage all contests, giveaways, and other digital projects;
- Digital Marketing (360 Degree) & brainstorm new and innovative growth strategies.
Requirements:
- Familiar with the recent search engine updates in algorithms and social media trends;
- Certifications in Google Analytics and PPC are highly preferred;
- Experience in SMO, SMM and ability to apply formulated strategies independently;
- Experience with managing natural search strategies in a highly competitive market;
- Minimum 1 Year experience in Digital Marketing;
- Familiarity with online SEO resources, keyword research, ranking and analysis tools, SEO blogs and forums;
- Ability to juggle multiple projects, meet deadlines and work well with multiple stakeholders in a cross-functional and information sharing environment;
- Experience in Scheduling and maintaining ad campaigns;
- MBA/Bachelor’s in Marketing, Digital Technologies or similar relevant field;
- Sense of ownership and pride in your performance and its impact on company success;
- In-depth knowledge of different digital marketing channels;
- Management, Display marketing, Media planning, Outreach activities;
- You should have a stronghold on the English language and good exposure to Social Media;
- Sound knowledge & understanding of SEO, Link-building, SMO, Brand building, Reputation;
- Minimum experience of 1-4 years in digital performance marketing.