Seo & Digital Marketing Specialist

Seo & Digital Marketing Specialist Job Description Template

Our company is looking for a Seo & Digital Marketing Specialist to join our team.


  • Identify trends and insights, and optimise spend and performance based on the insights;
  • Instrument conversion points and optimise user funnels;
  • Plan, execute, and measure experiments and conversion tests;
  • Drive online campaigns from planning to execution and beyond to meet key performance metrics;
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints;
  • Collaborate with internal teams to create landing pages and optimise the user experience;
  • Plan and manage our social media platforms;
  • Oversee and manage all contests, giveaways, and other digital projects;
  • Digital Marketing (360 Degree) & brainstorm new and innovative growth strategies.


  • Familiar with the recent search engine updates in algorithms and social media trends;
  • Certifications in Google Analytics and PPC are highly preferred;
  • Experience in SMO, SMM and ability to apply formulated strategies independently;
  • Experience with managing natural search strategies in a highly competitive market;
  • Minimum 1 Year experience in Digital Marketing;
  • Familiarity with online SEO resources, keyword research, ranking and analysis tools, SEO blogs and forums;
  • Ability to juggle multiple projects, meet deadlines and work well with multiple stakeholders in a cross-functional and information sharing environment;
  • Experience in Scheduling and maintaining ad campaigns;
  • MBA/Bachelor’s in Marketing, Digital Technologies or similar relevant field;
  • Sense of ownership and pride in your performance and its impact on company success;
  • In-depth knowledge of different digital marketing channels;
  • Management, Display marketing, Media planning, Outreach activities;
  • You should have a stronghold on the English language and good exposure to Social Media;
  • Sound knowledge & understanding of SEO, Link-building, SMO, Brand building, Reputation;
  • Minimum experience of 1-4 years in digital performance marketing.