Digital Marketing Specialist

Digital Marketing Specialist Job Description Template

Our company is looking for a Digital Marketing Specialist to join our team.


  • Manage all digital marketing channels to ensure brand consistency;
  • Making PowerPoint Presentations;
  • Planning and executing viral marketing campaigns across a range of social media platforms;
  • Clearly understand and implement digital marketing campaigns as per projects;
  • Plan & execute digital marketing campaigns for online channels;
  • Making information & advertising more interactive by adding case studies, videos, & infographics to websites, apps, & social media;
  • Ideating and developing creatives for our social media posters, ads;
  • Carry out the regular campaign optimization;
  • Measure performance and optimize campaigns effectively to help shape marketing strategies;
  • Create performance reports of each ad campaign created on different channels and then optimize the spends and performance;
  • Developing and implementing comprehensive digital marketing programs for both B2B and B2C audiences;
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across all channels;
  • Create strategies for building brand awareness in the target market;
  • Suggest and implement direct marketing methods to increase profitability;
  • Tracking the links and building SEO reports.


  • Demonstrable experience in designing and implementing successful digital marketing campaigns;
  • Strong understanding of how all current digital marketing channels function;
  • An ability to multitask and perform under tight deadlines;
  • Organized and detail-oriented individual who works well with deadlines;
  • Digital Marketing;
  • Strong knowledge and experience in Email Marketing and Growth Hacking;
  • Excellent knowledge in – SEO, Email marketing, Landing pages, graphic design, internet research and generic computing skills;
  • Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software;
  • Self-starter with the ability to work independently in a fast-changing environment;
  • Basic knowledge in webdesign is a plus;
  • Google Ad Words Google Analytics certified professional will be preferred;
  • Knowledge of GTM & Google Analytics. Able to set up & troubleshoot conversion tracking & certifications is a big plus;
  • Must have excellent communication skills, written and oral (English);
  • Creative thought process;
  • Strong interpersonal, time management, and problem-solving skills.