Digital Marketing Specialist Job Description Template
Our company is looking for a Digital Marketing Specialist to join our team.
Responsibilities:
- Manage all digital marketing channels to ensure brand consistency;
- Making PowerPoint Presentations;
- Planning and executing viral marketing campaigns across a range of social media platforms;
- Clearly understand and implement digital marketing campaigns as per projects;
- Plan & execute digital marketing campaigns for online channels;
- Making information & advertising more interactive by adding case studies, videos, & infographics to websites, apps, & social media;
- Ideating and developing creatives for our social media posters, ads;
- Carry out the regular campaign optimization;
- Measure performance and optimize campaigns effectively to help shape marketing strategies;
- Create performance reports of each ad campaign created on different channels and then optimize the spends and performance;
- Developing and implementing comprehensive digital marketing programs for both B2B and B2C audiences;
- Utilize the strong analytical ability to evaluate end-to-end customer experience across all channels;
- Create strategies for building brand awareness in the target market;
- Suggest and implement direct marketing methods to increase profitability;
- Tracking the links and building SEO reports.
Requirements:
- Demonstrable experience in designing and implementing successful digital marketing campaigns;
- Strong understanding of how all current digital marketing channels function;
- An ability to multitask and perform under tight deadlines;
- Organized and detail-oriented individual who works well with deadlines;
- Digital Marketing;
- Strong knowledge and experience in Email Marketing and Growth Hacking;
- Excellent knowledge in – SEO, Email marketing, Landing pages, graphic design, internet research and generic computing skills;
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software;
- Self-starter with the ability to work independently in a fast-changing environment;
- Basic knowledge in webdesign is a plus;
- Google Ad Words Google Analytics certified professional will be preferred;
- Knowledge of GTM & Google Analytics. Able to set up & troubleshoot conversion tracking & certifications is a big plus;
- Must have excellent communication skills, written and oral (English);
- Creative thought process;
- Strong interpersonal, time management, and problem-solving skills.