SEO Specialist Job Description Template
Our company is looking for a SEO Specialist to join our team.
Responsibilities:
- Build project plans and business cases for new SEO initiatives, working with our Content and Web teams;
- Explore and implement all SEO initiatives to grow the online presence of SocialPilot (provided its White Hat );
- Utilize basic programming and web design skills to enhance SEO;
- Generate creative link building ideas to promote SocialPilot’s content and move the needle through off-page SEO;
- Coordinate and communicate with Content, Demand Generation and (in the future ) Product teams to drive SEO forward;
- Create reports that track the effectiveness of SEO campaigns and how they connect to B2B business goals;
- Performing SEO analyses on client websites;
- Responsible for maintaining the website in top positions for all relevant search terms;
- Generating and sending monthly reporting to clients;
- Analyze and associate the analytics data;
- Creating on-site and off-site optimization recommendations for client websites;
- Improve the website visibilty and foot-fall;
- Work with development team to insure client sites are optimized;
- Co-ordinate with paid ads team for first-hand data on the performance;
- Performing keyword research.
Requirements:
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Experience with A/B and multivariate experiments;
- Working experience with overseas client;
- Capable of working on dynamic websites;
- Exceptional oral, written, presentation, and communication skills Excellent interpersonal skills and an eagerness to work as a member of a team;
- 1-2 years of core SEO (off-page) experience;
- Hands-on experience with tools such as Google Webmaster Tools, keyword tools, tracking tools, and ranking tracking;
- 3-5 years of experience in a fast-paced software (preferably product) company;
- Is self-motivated and has a growth mindset to stay abreast of the updates of search engine algorithms and measure their impact;
- Proven SEM experience managing Link building campaigns across Google, Yahoo and Bing;
- A solid understanding of HTML, Google Analytics and Webmaster tools;
- Up-to-date with the latest trends and best practices in SEO and SEM;
- Experience in Photoshop,Dreamweaver & Illustrator;
- Hands on experience using online PR tools like – HARO, PRweb, myblogu;
- Extraordinary analytical skills.