Pay Per Click Expert Job Description Template
Our company is looking for a Pay Per Click Expert to join our team.
Responsibilities:
- Find ways to reduce risk of click fraud;
- Be involved in keyword selection and audience targeting;
- Participate in forming effective paid search strategies;
- MUST be a champ of Google AdWords & FB Ads;
- Maintain partnerships with PPC ad platforms and vendors;
- Launch and optimize various PPC campaigns;
- Write attractive and concise copy for adverts;
- Suggest and develop new campaigns across multiple channels;
- Monitor budget and adjust bids to gain better ROI;
- Track KPIs to assess performance and pinpoint issues;
- Produce reports for management (e.g. dashboards);
- Must have managed paid campaigns for IT Company, particularly App Development.
Requirements:
- AdWords Certified;
- Analytical thinking with strong math skills;
- Excellent Communication skills;
- Knowledge of SEO and digital marketing concepts;
- Experience in data analysis and reporting;
- Solid knowledge of GTM, Google Analytics and Heatmap Tools;
- Proven experience as a PPC Manager or PPC Specialist.