Pay-Per-Click Management

Pay-Per-Click Management Job Description Template

Our company is looking for a Pay-Per-Click Management to join our team.


  • Manage accounts on search platforms like Google AdWords, Bing etc;
  • Discover approaches and ways to decrease the risk of click fraud;
  • Deliver reports for administration and management;
  • Sustain partnerships with PPC vendors and ad platforms;
  • Stay up to date with PPC (Pay per click) and SEM (Search Engine Optimization) trends;
  • Run and optimize different PPC (Pay per click) campaigns;
  • Plan and form effective paid search strategies;
  • Track KPIs to evaluate performance and pinpoint issues;
  • Ensuring compliance on additional responsibilities delegated as and when;
  • Take part in a selection of keywords and targeting audience;
  • Compose appealing and brief copy for adverts;
  • Plan budget and monitor bids to increase better ROI.


  • Understanding of HTML and XML will be added benefit;
  • Professional experience in analysis of data and reporting;
  • Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc;
  • Proven 4+ year experience as a PPC Manager or Digital Marketing Specialist;
  • Great knowledge of SEO and advanced digital marketing skills;
  • Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, Web Trends etc.