PPC Expert / Digital Marketing Manager Job Description Template
Our company is looking for a PPC Expert / Digital Marketing Manager to join our team.
Responsibilities:
- Dynamically allocating and managing spends/budgets based on campaign objectives;
- Suggest activities for improving the quality of online content;
- Campaign planning, creation, budget management, performance review, optimization and analysis;
- Oversee all the company’s social media accounts;
- Experience in planning and set up of paid campaigns from scratch;
- Generating reports and analysis on a weekly/monthly basis;
- Experience of regularly achieving monthly targets;
- Experience of working in an Internet company / Digital agency;
- Experience of working with Google Adwords and other major paid platforms such as Yahoo and Bing;
- Exposure to LinkedIn and Facebook, etc ads will be a plus;
- Stay up to date with the latest technology and best practices;
- Google Adwords, Search Engine Marketing (SEM), PPC Campaigns, Re-marketing, Display Ads, Google Analytics;
- Manage the strategy;
- Prepare and manage a digital marketing budget;
- Possess strong understanding of PPC concepts, latest trends & techniques.
Requirements:
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred;
- Experience in data analysis and reporting;
- Digital Media or a related field; AdWords certification is a plus;
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.);
- Excellent Communication skills;
- Knowledge of SEO and digital marketing concepts;
- Proven experience as a PPC Manager or Digital Marketing Specialist;
- Analytical thinking with strong math skills;
- Understanding of HTML and XML is a plus;
- Proficient in MS Office (particularly Excel).