PPC Expert Job Description Template
Our company is looking for a PPC Expert to join our team.
Responsibilities:
- Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy;
- Perform keyword research and manage all bid management for your clients;
- Manager and subsequent clients;
- Plan, optimise, implement and manage paid search campaigns for a variety of clientas;
- Develop near and long-time paid search strategies and campaigns for clients;
- Ensure PPC campaigns are up and optimised according to brief and best practice guidelines;
- Manage medium to large-sized PPC budgets;
- Help to define PPCs strategies for a host of clients;
- Keep up to date with the latest industry trends;
- Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible;
- Analyse activity and performance of all paid search. campaigns and report findings back to the PPC.
Requirements:
- Effective account management skills;
- Strong working knowledge of Google AdWords and all paid search platforms;
- 2-5 years of experience in a similar role (preferably client-side);
- Strong numerical and analytical skills;
- Good communication skills to interact with the international clients;
- Proven track record in driving successful PPC and paid search campaigns;
- Passion for PPC and digital marketing in general;
- Good working knowledge of Google Analytics;
- Strong track record in managing medium to large-sized budgets;
- Google AdWords certification preferable;
- Looking for immediate joiners only;
- Effective communication and reporting skills;
- Strong attention to detail.