SEO and Digital Marketing Expert Job Description Template
Our company is looking for a SEO and Digital Marketing Expert to join our team.
Responsibilities:
- Organic link building from relevant sites and directories to target pages;
- Should have knowledge about Social Media, advanced knowledge of Google Analytics;
- Assisting the content team in the creation of high quality, informative SEO content;
- Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking;
- Monitor web analytics dashboards, reports and key reporting tools;
- Test and track landing page optimization, analytics using google and Matomo (earlier Piwik) and online tools;
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation;
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients;
- Monitor and report on monthly campaigns and statistical analysis;
- Optimize website content for maximum visibility and ranking in the major search engines;
- Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website;
- Using programs such as Google Analytics to compile regular performance reports;
- Conduct on-site and off-site analysis of our competitors;
- Development of an overall Social Media Marketing Plan and Strategy;
- factors, such as Google Local optimization, citations, and others is essential for this position.
Requirements:
- Strong knowledge of search engine algorithms and ranking strategies;
- Excellent communication skills, both written and verbal;
- Understanding of trends and best practices in online marketing, SEO and digital tactics success measurement;
- Good knowledge of SEM and PPC campaigns;
- Innovative and creative, with a concise, precise and effective approach to problem solving;
- Good knowledge of on page and off page SEO strategies/techniques;
- Preferred experience in digital marketing experience, strategy development, program execution, and performance analysis and measurement;
- Ability to work with social media channels like Facebook, Twitter, LinkedIn, Blogs, etc.