SEO and Digital Marketing Expert

SEO and Digital Marketing Expert Job Description Template

Our company is looking for a SEO and Digital Marketing Expert to join our team.


  • Organic link building from relevant sites and directories to target pages;
  • Should have knowledge about Social Media, advanced knowledge of Google Analytics;
  • Assisting the content team in the creation of high quality, informative SEO content;
  • Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking;
  • Monitor web analytics dashboards, reports and key reporting tools;
  • Test and track landing page optimization, analytics using google and Matomo (earlier Piwik) and online tools;
  • Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation;
  • Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients;
  • Monitor and report on monthly campaigns and statistical analysis;
  • Optimize website content for maximum visibility and ranking in the major search engines;
  • Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website;
  • Using programs such as Google Analytics to compile regular performance reports;
  • Conduct on-site and off-site analysis of our competitors;
  • Development of an overall Social Media Marketing Plan and Strategy;
  • factors, such as Google Local optimization, citations, and others is essential for this position.


  • Strong knowledge of search engine algorithms and ranking strategies;
  • Excellent communication skills, both written and verbal;
  • Understanding of trends and best practices in online marketing, SEO and digital tactics success measurement;
  • Good knowledge of SEM and PPC campaigns;
  • Innovative and creative, with a concise, precise and effective approach to problem solving;
  • Good knowledge of on page and off page SEO strategies/techniques;
  • Preferred experience in digital marketing experience, strategy development, program execution, and performance analysis and measurement;
  • Ability to work with social media channels like Facebook, Twitter, LinkedIn, Blogs, etc.