Digital Marketing Manager manages a team of professionals responsible for digital marketing. Develops and delivers marketing strategies to attract customers to company website, online presence and promote online products or services. Being a Digital Marketing Manager designs and implements marketing campaigns to enhance influence of online products or services. Analyzes online statistics and marketing campaigns and identifies the best practice to optimize online marketing performance. Additionally, Digital Marketing Manager oversees development of e-marketing content and exploration of sales channels. Requires a bachelor’s degree. Typically reports to head of a unit. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
Digital Marketing Manager Job Description Template
Our company is looking for a Digital Marketing Manager to join our team.
Responsibilities:
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Running, analysing and optimising ads on different channels;
- Collaborate with designers to improve user experience;
- Suggest activities for improving the quality of online content;
- Lead generation;
- Providing key feedback to product/tech/sales team to optimize website/apps/sales process to meet key business goals;
- Plan and manage Brand Strategy, Social Media Campaigns;
- Research, write, and edit engaging marketing content pieces like landing pages, case studies, press releases, blogs, and social media posts;
- Optimizing digital campaigns thru data gathering and analysis;
- Should also have basic Photoshop knowledge;
- Manage, organize & build new partner affiliates & agencies;
- Monitor and maximize customer retention through targeting and user behaviour research;
- Appointment of Business / referral Partners;
- Manage all digital marketing channels to ensure brand consistency;
- Day to Day coordination with Digital and media agencies for digital and media activities for all the brands.
Requirements:
- Analytical mindset and critical thinking;
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
- Cooperative and learning attitude to work with the performance team for bringing results while also keeping up with the demands of clients;
- Education and Skills MBA in Marketing would be preferred;
- Hands-on experience with Content Management Systems (e.g. WordPress);
- Experiences with query tool (e.g. SQL, SAS) and understanding of databases ideally within a marketing context;
- Good verbal and written communication skills;
- Working knowledge of ad serving tools and web analytics tools such as Google Analytics;
- Critical thinker and problem-solving skills;
- Proven work experience as a Digital Marketing Strategist;
- Prior experience in Mailchimp Email Marketing;
- Prior experience of running digital campaigns on Facebook, Google and Instagram;
- Qualifications : Graduate in marketing or relevant field. Adobe Photoshop, Illustrator and Premiere Pro is a Plus, Google Certification is a plus;
- Researching and resolving HTML Code and content, link architecture and navigation search listing;
- Marketing activities and be able to drive initiatives independently from concept to closure.