Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Marketing Manager Job Description Template
Our company is looking for a Marketing Manager to join our team.
Responsibilities:
- Directing, planning and coordinating marketing efforts;
- Communicating the marketing plan;
- Creates and conducts proposal presentations and RFP responses;
- Controls expenses to meet budget guidelines;
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door;
- Social Media Management, including: Facebook, Twitter, Instagram, LinkedIn;
- Create a steady stream of primary and derivative asset types that can be leveraged across various channels and customer/partner use cases;
- Manage schedules, workflows and deadlines associated with content marketing activities;
- Content – Creation of posts, including writing, posting, boosting if needed;
- Lead local marketing campaigns to drive brand awareness and fandom in generate leads and engage customers and drivers;
- Assists in the development and implementation of marketing plans as needed;
- Website customization, online leads, enquirt generation and social media campaign ;
- Build strategic relationships and partner with key industry players, agencies and vendors;
- Position Lalamove in a fiercely competitive environment to make the brand locally relevant and loved;
- Understand our diverse value proposition and sales pitch in order to effectively attract qualified customers.
Requirements:
- Ability to quickly adapt to change;
- Advanced communication skills;
- Recruitment / Staffing;
- Strong strategic management and team leadership experience;
- Experience in CI, business catalog, brochure, poster, email, and packaging design;
- 2+ years experience in design;
- Branding and Marketing,customer acquisition and client representation for understanding product features and business model;
- 3+ years management experience;
- 2+ years managing remote office;
- Recruiting advisors, handling the team & generating business from them;
- Strong strategic management acumen;
- Highly collaborative, creative, goal-oriented and team-centric;
- Masters Degree/MBA/PGDM in Marketing or Digital Marketing preferred;
- buisness development;
- The ability and desire to work in a fast-paced challenging environment.