social media marketing manager Job Description Template
Our company is looking for a social media marketing manager to join our team.
Responsibilities:
- Provide creative ideas for content marketing and update website;
- Assist in the formulation of strategies to build a lasting digital connection with consumers;
- Acquire insight in online marketing trends and keep strategies up-to-date;
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness;
- Continuously improve by capturing and analyzing the appropriate social datametrics, insights and best practices, and then acting on the information;
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.);
- Be actively involved in SEO efforts (keyword, image optimization etc.);
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.);
- Prepare online newsletters and promotional emails and organize their distribution through various channels;
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions;
- Collaborate with designers to improve user experience.
Requirements:
- Maintains excellent writing and language skills;
- Practices superior time management;
- Makes evident good technical understanding and can pick up new tools quickly;
- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues;
- Extensive learning in the media and entertainment industry;
- Responsible for Pay Per Click (PPC) campaigns on Google, Yahoo for our website;
- Proficient in content marketing theory and application;
- Managing SEM, SEO, Display Networks, Affiliates and Mobile App Marketing for all business verticals (Hotels, Holidays, Flights, etc.);
- Exposure to how things work in a startup;
- A fun-filled & open-cultured workplace;
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound;
- Health care benefits;
- Works for various Microsites;
- Experience sourcing and managing content development and publishing;
- Is a team player with the confidence to take the lead and guide other employees, when necessary.