Email Marketing Manager

Email Marketing Manager Job Description Template

Our company is looking for a Email Marketing Manager to join our team.

Responsibilities:

  • Develop and evaluate marketing strategies, based on knowledge of market characteristics;
  • Maintain the repository for marketing assets and sales tools;
  • Develop and evolve segmentation strategies that deliver truly personalized marketing programs and enable exception customer experience;
  • Lead the development and execution of email marketing campaigns with a focus on business impact;
  • Cross Functional Interaction: Liaise with internal and external support teams (design, IT, vendors like PR, creative etc.);
  • Develop email content from scratch and execute using email marketing tools;
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention.

Requirements:

  • Understanding of marketing techniques online and offline;
  • 2-4 years of experience into email and digital marketing, preferably with a tech company;
  • Ability to present ideas in user-friendly language;
  • Strong Business Acumen;
  • Experience with designing & running digital campaigns;
  • Must Have: Graduate across any discipline, Post graduate preferred from a Tier-1 B School;
  • Ability to multi-task, research and analyze;
  • Creative flair and enthusiasm for new ideas and concepts;
  • Very strong communication skills;
  • Knowledge / Work experience in tech industry. Previous experience around product marketing / sales must.