Content Marketing Manager Job Description Template
Our company is looking for a Content Marketing Manager to join our team.
Responsibilities:
- Driving traffic and engagement that translates to sales and brand promotion;
- Coordination with in-house and external vendors, agencies and production houses;
- Creating and managing a content marketing budget;
- Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests;
- Measuring the results of content marketing activity to inform future marketing campaigns;
- Building and managing branding team including designers, content writers and analysts;
- Knowing which platform different kinds of content are best suited to;
- Implementing SEO best practices;
- Designing and implementing creative marketing strategies to disseminate content;
- Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
Requirements:
- Proven creative thinker that can generate and execute on innovative, game-changing marketing ideas;
- Experience in email marketing & demand/lead generation is preferred;
- Exceptionally strong project management skills to drive multiple projects with tight deadlines effectively and to juggle multiple projects quickly;
- Hands on experience with SEO and web traffic metrics is a plus;
- BSc degree in Marketing, Journalism or relevant field;
- Experience in blogging and blog management is preferred;
- Proven work experience as a Content Marketing Manager (4+ yrs);
- Proficiency in Google Drive Applications and WordPress or other Content Management Software;
- Having a great passion for writing and exceptional writing skills;
- Obsessed with details and has a strong eye for quality;
- BA/BS degree or equivalent working experience;
- Excellent written and verbal skills;
- Bachelor’s degree in Marketing or relevant field;
- A minimum of 3 years of combined experience in a content creation, branding, digital marketing or advertising position;
- Past experience building audiences either online or offline.