SEO Analyst/ Digital Marketing Analyst Job Description Template
Our company is looking for a SEO Analyst/ Digital Marketing Analyst to join our team.
Responsibilities:
- Tracking, reporting and analysing search engine and social media campaigns;
- Competitor site analysis;
- All events, photos, portfolio and content updating on both websites;
- Collaborate with webmaster to ensure SEO friendly site architecture;
- Collaborate with SEM counterpart to identify leverage conversion data;
- Collaborate with writers to develop keyword targeted content;
- Keyword research, engine selection and overall account strategy building;
- Google Adwords certification is a plus;
- Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas;
- ROI reporting;
- Off-page optimization=Link building (Select target URLs, link text);
- Data mine web analytics to develop new keywords;
- Content writing and proposing;
- Assisting on Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging Analytics campaigns;
- On-page conversion optimization using Multi-variate and A-B testing.
Requirements:
- Excellent written and verbal communication skills;
- Passion for the power of content and web analytics;
- Attention to detail and Team player;
- 4+ year experience in Search Engine Optimization;
- Expert at analysis, optimization and submission tool like Web-position Gold;
- Experience with SMO and PPC;
- Expert at using Keyword research tool like: Word-tracker, Google keyword tool and Keyword discovery;
- Knowledge on W3C and XHTML compliance;
- Copy writing experience (preferable).Expert at Google Analytics and Google Website Optimizer.