SEO Analyst/ Digital Marketing Analyst

SEO Analyst/ Digital Marketing Analyst Job Description Template

Our company is looking for a SEO Analyst/ Digital Marketing Analyst to join our team.


  • Tracking, reporting and analysing search engine and social media campaigns;
  • Competitor site analysis;
  • All events, photos, portfolio and content updating on both websites;
  • Collaborate with webmaster to ensure SEO friendly site architecture;
  • Collaborate with SEM counterpart to identify leverage conversion data;
  • Collaborate with writers to develop keyword targeted content;
  • Keyword research, engine selection and overall account strategy building;
  • Google Adwords certification is a plus;
  • Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas;
  • ROI reporting;
  • Off-page optimization=Link building (Select target URLs, link text);
  • Data mine web analytics to develop new keywords;
  • Content writing and proposing;
  • Assisting on Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging Analytics campaigns;
  • On-page conversion optimization using Multi-variate and A-B testing.


  • Excellent written and verbal communication skills;
  • Passion for the power of content and web analytics;
  • Attention to detail and Team player;
  • 4+ year experience in Search Engine Optimization;
  • Expert at analysis, optimization and submission tool like Web-position Gold;
  • Experience with SMO and PPC;
  • Expert at using Keyword research tool like: Word-tracker, Google keyword tool and Keyword discovery;
  • Knowledge on W3C and XHTML compliance;
  • Copy writing experience (preferable).Expert at Google Analytics and Google Website Optimizer.