Digital Analyst

Digital Analyst Job Description Template

Our company is looking for a Digital Analyst to join our team.


  • Identifying objectives and advising on suitable measurement strategies;
  • Using methodical performance analysis to influence/support campaign strategies;
  • Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data;
  • Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution;
  • Performing RoI analysis to evaluate efficiency and effectiveness of different marketing campaigns;
  • Developing custom marketing dashboard concepts for reporting via Excel or other tools;
  • Benchmarking performance across all online channels and advising on KPIs.


  • Measuring and analysing online marketing campaigns including : Organic and paid search, email, affiliate, display and social;
  • Experience working with Google Adwords and other paid search platforms;
  • Experience in data analysis techniques and advanced Excel;
  • Experience in working within a marketing / Business Intelligence environment;
  • Experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.);
  • Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations.