Digital Marketing Analyst I assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance. Being a Digital Marketing Analyst I supports development of e-marketing content and explores sales channels. Requires a bachelor’s degree. Additionally, Digital Marketing Analyst I typically reports to a manager. To be a Digital Marketing Analyst I typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed.
Digital Marketing Analyst Job Description Template
Our company is looking for a Digital Marketing Analyst to join our team.
Responsibilities:
- Managing project based ad-hoc requirements of the client;
- Identifying client objectives and providing suitable plans and strategies;
- Ability to work individually on projects;
- Improving sales and service delivery through effective changes to the plan and strategies;
- Keep track of SEO, search engine, social media and internet marketing industry trends and development;
- Preparing competitive analysis reports, market analysis reports, and Website Analysis reports;
- Relevant qualification in Digital Marketing is a pre-requisite;
- Identify trends and insights, and optimize spend and performance based on the insights;
- Proficiency in MS Excel, PowerPoint, and Word;
- Assist other members with their projects if required for campaign performance enhancements;
- Tracking conversion rates and measuring ROI;
- Examine all inbound & outbound campaign’s ROI;
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc);
- Experience in Digital Marketing;
- Experience working with CMS and building/administering content in CMS environments.
Requirements:
- Good knowledge of SEO, SEM, PPC, Email Marketing, ASO & Mobile App Marketing is important;
- Ability to multitask and fast track work tasks to maintain schedules & requirements;
- Excellent written and communication skills;
- Professional degree in digital marketing, with a minimum of Bachelors degree;
- must aware about budgeting , cpl (cost per lead), cpa (cost per acquisition),Cost & data analytics;
- Passionate about learning and exploring new areas and also willing to work in areas like content creation, product information management;
- Ability to prioritize work and execute tasks accordingly;
- Attention to detail and thoroughness;
- comfortable to work at gurgaon location;
- Good understanding of digital marketing ecosystem, the possible touch points throughout customer journey and how data is captured at each of these;
- Flexibility to adopt new strategies and learn new trends in marketing;
- The ability to create a complete digital marketing proposal as per client’s requirements;
- candidate must aware about all digital marketing activities & campaigns ;
- Should be well-versed in Mobile App Marketing;
- Good knowledge in Excel or Power BI.