Senior Marketing Executive Job Description Template
Our company is looking for a Senior Marketing Executive to join our team.
Responsibilities:
- Understand and leverage the Cleartrip’s ecosystem to identify multiple touchpoints for acquiring paid users;
- Leverage channels like push notifications, ads, emails, SMS and occasionally programmatic and social to drive paid user acquisition;
- Run engagement programs to increase product usage and reduce churn;
- Dive deep into campaign performance data to identify opportunities for improvement;
- Run experiments and programs to convert in-market travel users;
- Develop a good understanding of Cleartrip’s value proposition for the consumers, improving retention and engagement.
Requirements:
- Ability to work in a fast-paced, dynamic, start-up environment; with the discipline to drive an iterative, data-driven approach;
- Analytical acumen paired with agile, entrepreneurial mi;
- Understanding of SQL;
- 3-4 years of experience in B2C marketing & should have experience with driving email marketing and/or customer retention;
- Good articulation and communication skills to drive the right messaging in a B2C environment;
- Strong hands on experience of working and managing marketing automation platforms (Clevertap, Moengage, etc).