Senior Manager – Digital Marketing Job Description Template
Our company is looking for a Senior Manager – Digital Marketing to join our team.
Responsibilities:
- Develop specific campaigns to create and maintain high levels of customer interaction;
- Measure ROI and KPIs and prepare budget;
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency;
- Build our digital marketing roadmap;
- Stay up-to-date with digital technology developments;
- Motivate digital marketing team to achieve goals;
- Monitor competition and provide ideas to stand out;
- Oversee our social media accounts;
- Liaise with product,Design and sales directors to increase client satisfaction through cohesive strategies;
- Forecast sales performance trends and act proactively to increase our market segment;
- Manage and improve online content, considering SEO and Google Analytics.
Requirements:
- Bachelor’s degree in Engineering, Marketing or relevant field;
- In-depth knowledge of various social media platforms, best practices, and website analytics;
- Up-to-date on the latest trends and technologies in digital marketing;
- Highly creative with excellent analytical abilities;
- Outstanding communication and interpersonal skills;
- A minimum of 5 years’ combined experience in a digital marketing, branding, or advertising positions.