Area Sales Manager

The Area Sales Manager designs and recommends sales and marketing programs and sets short- and long-term sales strategies. Manages and directs a sales force to achieve sales and profit goals within a district. Being an Area Sales Manager typically reports to a regional sales manager. Requires a bachelor’s degree in a related area. The Area Sales Manager supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Thorough knowledge of department processes. Working as an Area Sales Manager typically requires 3-5 years experience in the related area as an individual contributor.

Area Sales Manager Job Description Template

Our company is looking for a Area Sales Manager to join our team.


  • Maintain effective and proper relationship with sales team ensuring working discipline and compliance with company ethics policy;
  • Recruitment / Staffing;
  • Successfully drive the assay maximization strategies working closely with Field application specialists;
  • New Product Sales Achievement;
  • Capture and provide market data / intelligence on new products (pre & post launch);
  • Realizing the responsibility of the entire zone, you have to properly operate the sales and operations of all the branches;
  • Local Knowledge;
  • Team handling;
  • Creating a system and process for own region;
  • Ensuring high levels of customer satisfaction as well as upsell and cross sell potential within existing customers to maximise share of wallet;
  • Coordinating pre-sales and post-sales follow up;
  • Accurate Sales forecasting;
  • Business development: develop new business opportunities and partnerships with customers;
  • Setting up strong distribution;
  • Retail development.


  • Recruitment / Staffing;
  • Convincing Skills;
  • Agriculture / Dairy;
  • Agriculture graduate with MBA from reputed institutes;
  • interpersonal skills;
  • Selling Skills;
  • Flair for selling;
  • Aggressive for meeting targets/deadlines;
  • Strong track record of selling concept based premium products in healthcare segment;
  • Capable to find out the market leads, and connect with the leads to get orders;
  • Minimum 2-3 years of experience in handling direct sales in leading seed companies;
  • Willing to travel extensively in rural areas to develop brand/product and serve farmers;
  • Looking for personal long-term growth;
  • Communication skills;
  • Having good understanding & knowledge of vegetable seed markets and competitions.