Sr. PPC Executive/ Google Ads Specialist Job Description Template
Our company is looking for a Sr. PPC Executive/ Google Ads Specialist to join our team.
Responsibilities:
- Provide creative copy suggestions;
- Keep pace with search engine and PPC industry trends and developments;
- Managing and maintaining updates for large keyword lists;
- Conducting end-to-end execution, measurement, reporting, and optimization of AdWords (Search) campaign;
- Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Support the generation of new paid search campaigns, ad groups, and accounts and help in the creation of new paid search marketing initiatives;
- Assisting the management of Display network placement lists on AdWords and through other contextual advertising platforms;
- Communicating with team and management on project development, timelines, and results.
Requirements:
- Self-motivated and has a growth mindset to stay abreast of current trends and utilize those in the ads/campaigns;
- Comfortable with Ad copywriting;
- Experience in working with popular PPC platforms like Yahoo, Bing is a plus;
- 3-5 years of experience in a fast-paced software (preferably product) company;
- Should be highly analytical, with the ability to analyze large amounts of data and draw actionable campaign insights;
- AdWords certification is a plus.