Senior Digital Marketing Executive Job Description Template
Our company is looking for a Senior Digital Marketing Executive to join our team.
Responsibilities:
- Stay updated on current industry developments and generate new content/campaign ideas;
- Strategize and lead our entire marketing efforts including SMM, SEO, email marketing, affiliate marketing, paid advertising, content and PR;
- Creating and executing E-mail based marketing campaigns;
- Identify trends and insights, and optimize spend and performance based on the insights;
- Keep pace with SEO, social media and internet marketing industry trends and development;
- Making Strategy, Proposals and Setup Campaign for Email Marketing, Google Ads, Facebook, Linkedin, Twitter, Content-marketing networks;
- Development and implementation of a Brand strategy that increases engagement and raises awareness;
- Facebook Insights to monitor and evaluate the social media presence and performance;
- Continuously monitor and analyze the competitive environment, consumer trends and propose appropriate solutions;
- Oversee all the company’s social media accounts;
- Strategizing eCommerce conversion campaigns;
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification;
- Monitor competition and provide suggestions for improvement;
- Launch campaigns and go-to-market strategies to reach a global audience;
- Build, plan and implement the overall digital marketing plan.
Requirements:
- Knowledge of Google Ads (PPC);
- Analytical mindset and critical thinking;
- An ability to write effective content in the form of blogs, press releases etc;
- Good time-management skills;
- Candidate should have excellent command over verbal & written English;
- Manage online reviews and reputation building;
- Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.);
- Analyze metrics and adjust strategies to improve marketing efforts;
- 8+ years of experience in digital marketing, preferrably for software product companies;
- A degree or a certificate in Digital Marketing;
- Create social media strategies;
- B.Tech/ MCA/ MBA or Master’s degree;
- Working days: Monday to Saturday;
- Email marketing;
- Social Media Marketing.