Communications Manager - Permanent, Full Time
Rs 5 - 10 lakhs p.a.Cummins India Limited
Plans, manages and produces communications and related materials to meet Cummins strategies and objectives.
Manages, coaches and mentors professional/hourly staff; Leads and coaches on project, account, vendor management. Builds, leads, executes strategic communications planning (marketing promotional plan/communications plan). Leads tactical execution of marketing and/or communications plans. Writes, edits, and creates content and strategic messaging and adheres to relevant style guide. Represents, adheres to, and champions Cummins brand. Manages and maintains budget/financials. Prepares and executes event planning and event logistics. Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics. Understands and champions digital tools, trends, and channels with stakeholders. Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.
Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.
Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) Customer focus - Building strong customer relationships and delivering customer-centric solutions.
Decision quality - Making good and timely decisions that keep the organization moving forward.
Develops talent - Developing people to meet both their career goals and the organizations goals.
Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.
Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.
College, university, or equivalent degree in communications, marketing, or a related subject required.
MBA, Master's in Communications, Master's in Marketing, or equivalent degree highly preferred.
Experience:
Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
Graphic design skills, visual communications channel capabilities preferred.
Global perspective and experience preferred.
Client/account management preferred.
System integration/account management for marketing roles preferred.
6 Sigma, Value Stream Transformation, continuous improvement experience preferred.
B2B experience preferred.
This position will be leading corporate communication, marketing communication and branding for the India Region.
Role: Marketing Manager
Marketing & Communication
Employment Type: Full Time, Permanent
Marketing
Education
UG: B.Tech/B.E. in Any Specialization
PG: MBA/PGDM in Any Specialization
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