Director of CRM Marketing

Role Overview

We are looking for a Marketing Manager who will own the end-to-end marketing function at DATOMS — from strategy to execution.

This role is for someone who can build the marketing engine, drive teams, and step in to execute when required. You will work closely with leadership to ensure marketing directly contributes to pipeline generation, brand building, and revenue growth.

Key Responsibilities1. Marketing Strategy & Planning

Define and own the overall marketing strategy and roadmap

Build GTM plans for different segments (Warehousing, Cold Chain, Energy, OEMs)

Translate strategy into clear quarterly and monthly execution plans

Lead Generation Strategy (Inbound & Outbound)

Define and build the lead generation engine across inbound and outbound channels

Guide the inbound team on content, SEO, LinkedIn, and demand generation strategy

Guide the outbound team on campaign targeting, messaging, and outreach approach

Ensure strong alignment with Sales for pipeline quality, conversion, and revenue impact

Actively participate in campaign execution when required — from setup to optimization

Hands-on with outreach tools, marketing automation platforms, and CRM systems

Brand Building & Positioning

Define and drive DATOMS' brand narrative and positioning

Build a strong presence on LinkedIn and industry channels

Ensure consistency across all communication touchpoints (website, decks, campaigns)

Ensure all content clearly communicates business value and differentiation; Guide teams on what to say, how to say it, and to whom

Events, Exhibitions & Field Marketing

Plan and execute events, exhibitions, and industry meetups

Represent DATOMS as a brand ambassador at events. Engage with prospects, partners, and customers on the ground

Drive lead generation and relationship building through events; Ensure strong pre-event and post-event campaign execution (outreach, follow-ups, conversions)

Execution Oversight & Performance Management

Oversee execution across inbound and outbound teams

Define KPIs and ensure accountability across campaigns

Continuously optimize marketing efforts based on data and outcomes

Cross-Functional Alignment

Work closely with Sales, Product, and Leadership teams

Translate product capabilities into market-ready narratives

Ensure marketing efforts are aligned with revenue goals

Who You Are

Strong strategic thinker with an execution ownership mindset

Comfortable leading teams and driving outcomes without micromanaging

Excellent communicator — both written and verbal

Naturally outgoing and confident — enjoys engaging with prospects and customers

Comfortable being the face of DATOMS — online (LinkedIn) and offline (events)

Data-driven, yet strong in storytelling and positioning

Must-Have Skills

Strong strategic thinker with execution ownership mindset

Comfortable leading teams and driving outcomes without micromanaging

Excellent communicator — both written and verbal. Naturally outgoing and confident — enjoys engaging with prospects and customers

Comfortable being the face of DATOMS — online (LinkedIn) and offline (events)

Data-driven, yet strong in storytelling and positioning

Proven experience in driving inbound + outbound marketing strategies

Hands-on experience with CRM and outreach tools (e.g., Apollo, Lemlist, Linkedin Sales Navigator etc.)

Strong understanding of pipeline generation and marketing metrics

Experience in campaign execution and optimization

Qualifications

• MBA in Marketing / Business Strategy from a reputed institute.
• 3–8 years of experience in B2B marketing roles
• Proven experience in driving end-to-end marketing strategy and execution

Skills: b2b saas,growth marketing,event marketing,apollo,marketing manager,lead generation,demand generation,gtm strategy,gtm,outreach tools,lead nurturing,iot,email campaigns