Digital Marketing Manager
Madhukunj Agarbatti
Campaign Strategy & Execution (Blinkit & Amazon Focus):
- Design launch and manage promotional campaigns (e.g. flash sales coupons visibility boosters) on platforms like Blinkit Amazon and others as needed.
- Manage and optimize campaign budgets to achieve maximum ROI and meet key performance indicators (KPIs) like sales volume conversion rate and Average Order Value (AOV).
- Coordinate with internal teams to ensure product availability across all channels.
Performance Analysis & Optimization:
- Monitor campaign performance daily generating detailed reports on effectiveness and ROI.
- Utilize platform-specific analytics tools to identify trends opportunities and areas for improvement.
- Conduct A/B testing on campaign elements (e.g. visuals pricing copy) to continuously improve results.
Brand Building & Visibility:
- Develop and implement strategies to improve our brands organic visibility search ranking and digital shelf presence on e-commerce platforms.
- Oversee the management of brand stores product listings (content images A content) ensuring they are optimized for performance and reflect brand guidelines.
- Monitor competitor activity and market trends to identify opportunities for strategic advantage.
Stakeholder Management:
- Act as the primary point of contact for platform account managers (e.g. Blinkit/Amazon teams) for campaign-related discussions and new initiatives.
Required Skills:
Campaign Strategy & Execution (Blinkit & Amazon Focus): Design launch and manage promotional campaigns (e.g. flash sales coupons visibility boosters) on platforms like Blinkit Amazon and others as needed. Manage and optimize campaign budgets to achieve maximum ROI and meet key performance indicators (KPIs) like sales volume conversion rate and Average Order Value (AOV). Coordinate with internal teams to ensure product availability across all channels. Performance Analysis & Optimization: Monitor campaign performance daily generating detailed reports on effectiveness and ROI. Utilize platform-specific analytics tools to identify trends opportunities and areas for improvement. Conduct A/B testing on campaign elements (e.g. visuals pricing copy) to continuously improve results. Brand Building & Visibility: Develop and implement strategies to improve our brands organic visibility search ranking and digital shelf presence on e-commerce platforms. Oversee the management of brand stores product listings (content images A content) ensuring they are optimized for performance and reflect brand guidelines. Monitor competitor activity and market trends to identify opportunities for strategic advantage. Stakeholder Management: Act as the primary point of contact for platform account managers (e.g. Blinkit/Amazon teams) for campaign-related discussions and new initiatives.
Rs 3 - 3.24 lakhs p.a.
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