PPC Executive Job Description Template
Our company is looking for a PPC Executive to join our team.
Responsibilities:
- Knowledge of HTML & CSS;
- Develop search and display PPC campaigns for national and international clients;
- Strong IQ &Soft Skills;
- Manage to maximize lead generation. Rectify landing & thank you page. Optimize the lead-to-customer conversion rate;
- Google Adwords certification preferable;
- Must be able to track, report, and analyze website analytics, and PPC campaigns;
- Develop the paid marketing strategies for key accounts to drive growth and maximise the performance of the digital marketing for the client;
- Manage the PPC strategy according to client requirements;
- Able to do In-depth website analysis and co-operate with the respective department for making the required changes;
- Strong knowledge of digital marketing, including SEO, PPC & social media;
- Monitor the budgets and manage the expense of campaigns apart from estimating the monthly costs;
- Strong working knowledge of Google Adwords and all paid search platforms;
- Effective account management skills;
- Measuring the CTA performance, A/B and multivariate testing to improve conversion rate consistently;
- Cooperate with the different specialized team responsible for creative copy, social media, SEO, and email for optimizing conversion path.
Requirements:
- Strong working knowledge of Google AdWords and all paid search platforms;
- Effective account management skills;
- Ability to showcase their skill set and acumen in marketing strategies;
- Strong numerical and analytical skills;
- Google AdWords certification preferable;
- Strong track record in managing medium to large-sized budgets;
- Good working knowledge of Google Analytics;
- Passion for PPC and digital marketing in general;
- Proven track record in driving successful PPC and paid search campaigns;
- Also, be willing to learn PPC tools;
- 1-2 years of experience in a similar role (preferably client-side);
- Effective communication and reporting skills;
- Strong attention to detail;
- Freshers will be given preference;
- Should have good comm skills & excellent IQ.