Sr. Social Marketing Officer

 

 

JOB DESCRIPTION

 

 

 

 

Sr. Social Marketing Officer

 

 

 

 

 

Role

Social Media & Content Manager

Role Code

TBD

Operating Company

Delfrez (Suguna Foods Pvt Ltd)

Reporting in – who does this position report to

Head of Marketing

Direct Reportees – Positions that report to this role directly

TBD

 

Key Responsibilities

As Delfrez scales, the brand's digital presence and consumer engagement need dedicated, specialist ownership. This role builds and protects the brand's digital footprint through strategic content, community engagement, and reputation management, ensuring every consumer touchpoint online strengthens trust and advocacy for Delfrez.

1. Content Strategy & Planning: Develop and manage the social media content calendar aligned with brand and business objectives.

2. Social Media Campaign Management: Plan and execute digital campaigns to support product launches, promotions, and brand initiatives.

3. Digital Content Management: Manage the brand's website, blogs, and digital content assets; ensure content remains relevant, consistent, and optimized.

4. Community Engagement: Build and nurture an active online community through timely consumer interactions; strengthen engagement and brand affinity.

5. Online Reputation Management: Monitor consumer feedback and brand sentiment across digital platforms; ensure timely resolution and issue escalation.

6. Social Listening & Consumer Insights: Monitor social conversations, consumer trends, and competitor activities; generate insights to strengthen digital strategies.

7. Influencer & Advocacy Programs: Manage influencer collaborations and user-generated content initiatives; drive authentic brand advocacy and consumer trust.

8. Content Creation & Brand Storytelling: Create compelling digital content that reinforces the brand's positioning and engages target audiences.

9. Digital Performance & Optimization: Track campaign performance and content effectiveness; optimize digital initiatives using data-driven insights.

 

 

 

 

 

 

 

 

 

 

Key Working Relationships
Internal	External
	• Brand & Marketing Team		• Digital & Creative Agencies
	• Sales Team		• Influencers & Content Creators
			• Media & PR Agencies

 

 

Knowledge/ Experience/ Skills/ Personal attributes

• 3–6 years of experience in social media management, digital content, or brand communications, ideally with exposure to FMCG, D2C, or e-commerce. Candidates worked with similar client profiles from agency side is also preferred.

• Strong working knowledge of social media platforms, algorithms, and evolving digital content trends

• Excellent storytelling, copywriting, and content creation skills across formats

• Ability to plan and manage a content calendar across multiple platforms and campaigns in parallel

• Strong analytical mindset to interpret digital performance data and translate it into action

• Experience running influencer collaborations and community/advocacy programs

• Comfortable coordinating directly with creative and digital agencies as well as internal brand teams

• High attention to detail — brand consistency, tone of voice, and reputation risk cannot be compromised

• Ability to manage multiple campaigns and content streams in parallel against tight timelines

• Proficient in Meta Business Suite, GA4 & Looker Studio, Social Listening Tools (Sprinklr/Brandwatch), Social Scheduling Tools (Hootsuite/Buffer), AI Content Tools (ChatGPT, Gemini, Adobe Firefly), WordPress/CMS, and Canva & Adobe Creative Suite

 

 

Education Qualification

E ssential

Bachelor's degree in Marketing, Mass Communication, Digital Media, Communications, or a related field

Desirable

MBA/PG in Marketing, Digital Marketing, Communications, or Digital Media; portfolio demonstrating social media, content creation, and digital campaign work, with evidence of brand engagement and measurable outcomes preferred over concept-only work

 

 

 

 

Job Requirements: Social media management, Digital content, Brand communications, Social media platforms, Social media algorithms, Digital content trends, Storytelling, Copywriting, Content creation, Content calendar planning, Multi-platform campaign management, Analytical mindset, Digital performance data interpretation, Influencer collaborations, Community/advocacy programs, Coordination with creative agencies, Brand consistency, Tone of voice management, Reputation risk management, Campaign management, Meta Business Suite, GA4, Looker Studio, Social Listening Tools, Sprinklr, Brandwatch, Social Scheduling Tools, Hootsuite, Buffer, AI Content Tools, ChatGPT, Gemini, Adobe Firefly, WordPress, CMS, Canva, Adobe Creative Suite