Public Relations & Social Media Executive
f13 technologies
Role Overview The Social Media Executive will play a key role in shaping digital presence by developing content strategies, managing online platforms, and driving effective audience engagement. The role requires expertise in social media marketing, analytics-driven decision-making, and managing high-impact communication initiatives.
Key Responsibilities
Develop and execute a comprehensive social media strategy aligned with the objectives.
Manage day-to-day operations of official social media accounts across multiple platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.).
Conceptualize and create engaging, accurate, and impactful content that reflects project goals and messaging.
Track trends, monitor conversations, and identify opportunities for proactive engagement.
Use analytics tools (Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, etc.) to monitor performance and prepare periodic reports on ROI, engagement, and audience growth.
Ensure timely and consistent communication, maintaining a professional and credible digital presence.
Collaborate with internal teams and stakeholders to align social media activities with project milestones.
Stay updated on evolving social media trends, tools, and best practices to enhance project communication.
Handle sensitive information with discretion, ensuring compliance with communication protocols.
Qualifications & Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 2–3 years of proven experience in social media marketing, preferably in government, public sector, or large-scale campaigns.
- Excellent written and verbal communication skills in English.
- Proficiency in social media management tools (Hootsuite, Buffer, TweetDeck, etc.).
- Strong analytical skills with experience in Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
- Demonstrated ability to conceptualize and run impactful campaigns that align with brand or institutional messaging.
- Knowledge of social media trends, emerging tools, and digital outreach methods.
- Ability to manage multiple tasks independently, meet tight deadlines, and work under high levels of accountability.
- Attention to detail, creativity, and a proactive approach to problem-solving.
Why Join Us
Opportunity to contribute to a high-impact project that directly engages with stakeholders.
Work in a collaborative environment with experienced professionals.
Be part of a team that values innovation, responsibility, and measurable outcomes.
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