Social Media Executive - Marketing
Drishti Group
Primary Job Responsibilities
Social Media Management
Manage and maintain all social media platforms
Plan, schedule, and publish daily posts, reels, stories, and campaigns
Ensure consistency in brand voice, messaging, and visual identity
Respond to comments, messages, and queries
Content Creation & Creativity
Ideate and create engaging content including:
Static posts (carousels, infographics)
Reels and short videos
Stories and interactive content
Write compelling captions, hooks, and scripts
Bring innovative ideas for campaigns, trends, and storytelling
Campaign Planning & Execution
Design and execute social media campaigns for:
Awareness drives
Events and initiatives
Educational and social impact content
Collaborate with internal teams for content alignment
Performance Tracking & Optimization
Monitor key performance metrics (reach, engagement, followers, conversions)
Analyze insights and improve content strategy accordingly
Stay updated with algorithm changes and trends
Major KRAs
Audience Growth: Consistent increase in followers and reach across platforms
Engagement Performance: Improvement in engagement rate, saves, shares, and comments
Content Quality: Timely delivery of high-quality, on-brand content and campaigns
Insights & Reporting: Accurate weekly/monthly reports with actionable insights
Brand Consistency: Uniform tone, messaging, and visual identity across platforms
Specific Knowledge & Skills
Core Skills
Strong understanding of social media platforms and algorithms
Excellent content writing and copywriting skills
Creative thinking with a strong visual sense
Basic knowledge of design tools (Canva, Photoshop, etc.)
Video editing skills (Reels/Shorts editing tools like Premiere Pro, CapCut, etc.)
Creative Skills
Ability to ideate unique and engaging content
Strong storytelling and scriptwriting ability
Understanding of audience psychology and engagement techniques
Eye for design, aesthetics, and layout
Qualification and Experience
Minimum Qualification
~ Bachelor's degree in marketing, Mass Communication, or a related field
Preferred Qualification
Master’s degree or certification in Digital Marketing / Social Media Marketing
Experience in handling educational/social impact platforms (preferred)
Minimum Experience
~1 - 3 Years
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