Growth Marketing Manager (Lead)

Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Blink Health is a healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. This is a rare opportunity to own meaningful marketing scope on a global team, not execute against someone else's playbook. You will have a front-row seat to modern AI-enabled marketing at scale, with the ability to experiment, ship, and see impact quickly. This role sits within a globally distributed team, which means you will collaborate closely with US-based counterparts and leadership, including regular evening availability to align across time zones.

Blink is seeking a strategic, hands-on Online Marketing Manager Growth & Lifecycle Marketing Manager to lead omnichannel lifecycle and performance marketing programs that improve patient outcomes and accelerate business growth. This role will own strategy, execution, and optimization across email, SMS, push, in-app, voice, paid search, paid social, display, and emerging digital channels. The ideal candidate blends strong marketing fundamentals with analytical rigor and practical use of AI to improve personalization, segmentation, creative velocity, and operational efficiency. You will work cross-functionally with sales, client development, product, analytics, data science, engineering, and compliance to deliver measurable impact while maintaining a high bar for patient experience, privacy, and brand integrity. You will work closely with US-based leadership and peers and should be comfortable with regular evening availability to support real-time collaboration across time zones.

Develop and lead an integrated online marketing and lifecycle strategy that supports patient outcomes while driving acquisition, activation, retention, adherence, and re-engagement goals.

Own CRM and lifecycle programs across email, SMS, push, in-app messaging, and voice, including journey design, trigger strategy, audience selection, content planning, and performance optimization.

Apply AI-enabled approaches to audience segmentation, personalization, send-time optimization, churn-risk identification, propensity modeling, and next-best-action recommendations.

Partner with data science and analytics to operationalize predictive models and evaluate whether AI-driven interventions improve engagement, conversion, refill behavior, retention, lifetime value, and ROI.

Lead paid digital marketing efforts across SEM, PLA or shopping, paid social, display, retargeting, and partner channels, optimizing toward CAC, ROAS, conversion rate, and long-term value.

Own marketing measurement frameworks, attribution methodologies, and executive reporting; translate campaign and channel performance into actionable recommendations for leadership.

Improve campaign development workflows through AI-assisted copy ideation, creative testing, QA support, and audience operations, with human review and clear brand and compliance guardrails.

Collaborate with product and engineering to improve martech infrastructure, conversion tracking, event instrumentation, data quality, and campaign orchestration across the patient journey.

Build and maintain scalable segmentation logic and first-party data strategies within CRM, CDP, and analytics environments to increase relevance and efficiency across channels.

Ensure responsible use of AI and patient data in partnership with legal and compliance teams, with attention to privacy, consent, bias mitigation, explainability, and healthcare marketing requirements. Partner with legal and compliance teams to ensure AI tools and patient data are used responsibly, with attention to privacy, consent, and bias mitigation. Stay current on digital marketing trends, platform changes, privacy shifts, healthcare engagement best practices, and emerging AI capabilities; translate relevant developments into pragmatic pilots and scaled programs.

Mentor junior team members and agency partners, and help raise the team standard for testing discipline, measurement rigor, and modern marketing operations.

5+ years of experience in online, lifecycle, CRM, growth, or performance marketing, with meaningful ownership of patient or customer engagement programs.

• Bachelor's degree in marketing, statistics, business, communications, or a related field, or equivalent practical experience.
• Demonstrated experience working with or within US-based companies, including comfort navigating US business culture, cross-timezone collaboration, and US consumer marketing standards.
• Hands-on experience applying AI, automation, predictive analytics, or generative AI tools to marketing workflows, audience strategy, experimentation, or content operations.
• Strong AI aptitude, including curiosity, sound judgment, and practical experience using AI tools to accelerate research, content development, campaign optimization, analysis, and day-to-day marketing workflows.
• Strong analytical and technical skills, including expertise in SQL and experience with BI and visualization tools such as Tableau, Looker, or similar platforms.
• Experience with CRM and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar tools.
• Experience with digital advertising platforms such as Google Ads, Meta, paid social, display, and retargeting platforms.
• Deep understanding of segmentation, funnel analysis, attribution, incrementality measurement, and test design.
• Excellent project management and cross-functional collaboration skills, with the ability to manage multiple priorities in a fast-moving environment.
• Strong written and verbal communication skills, with the ability to present clearly to technical and non-technical stakeholders.
• Comfortable with regular evening availability to collaborate with US-based team members and leadership in real time.

Experience in healthcare technology, digital health, pharmacy, or another regulated consumer industry.

Experience partnering with data science, product, and engineering teams to bring new measurement, modeling, or personalization capabilities into production.

Familiarity with CDPs, data warehousing, reverse ETL, or modern marketing data stacks.

Experience evaluating AI vendors, prompts, copilots, or marketing automation tools for quality, risk, and business impact.

MBA or other advanced degree is a plus. MBA strongly preferred.

Our business model not only helps people, but drives economics that allow us to build a generational company. We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants who provide their phone number and consent to receive text messages may receive SMS or MMS updates from Blink Health regarding their application.