Product Lead

About the Role :We are looking for a Product Lead who will own the end-to-end product experience for our consumer-facing platform. This is a high-ownership role for someone who thinks deeply about the Indian consumer, obsesses over the smallest friction in a user journey, and has a track record of building products that millions of people actually use and come back to.You will lead a cross-functional squad of engineers, designers, and data analysts and work closely with business, marketing, and operations to ship product that drives measurable growth.What You Will Own :Product Strategy & Roadmap :- Define and own the product vision, strategy, and roadmap for the B2C platform- Translate business objectives into a prioritised product roadmap with clear outcomes and timelines- Identify whitespace opportunities through user research, market analysis, competitor benchmarking, and data- Make sharp prioritisation calls what to build, what to defer, and what to killUser Experience & Consumer Obsession :- Own the end-to-end consumer journey acquisition, onboarding, activation, engagement, retention, and referral- Conduct regular user research, usability tests, and field visits to deeply understand consumer behaviour and pain points- Champion the user inside the organisation push back on decisions that compromise the consumer experienceExecution & Delivery :- Write clear, detailed PRDs and user stories that engineering and design can execute without ambiguity- Work in agile sprints manage the backlog, run grooming and planning sessions, unblock the team daily- Set clear release criteria and own the go-to-market plan for every feature shipped- Ensure product quality define acceptance criteria, oversee QA, and sign off on releasesGrowth & Metrics :- Own key consumer metrics DAU/MAU, activation rate, D7/D30 retention, session depth, conversion funnel, and NPS- Design and run A/B experiments to optimise flows, features, and messaging- Use data to make decisions define dashboards, monitor performance, and act on signals quickly- Work with growth and marketing teams to optimise acquisition funnels and lifecycle communicationMonetisation :- Identify and build monetisation levers subscriptions, upsell flows, premium features, and transactional revenue- Balance revenue optimisation with user experience ensure monetisation does not erode trust or retention- Analyse pricing experiments and willingness-to-pay signals to inform commercial decisionsStakeholder Management :- Align product roadmap with leadership, business, marketing, operations, and technology stakeholders- Communicate product strategy, progress, and outcomes clearly and regularly to senior leadership- Manage dependencies across teams and resolve conflicts with clarity and dataWho We Are Looking For :Experience :- 6-10 years of product management experience with at least 3 years in a B2C consumer product role- Demonstrated experience owning a consumer product at scale ideally 1 million+ MAUs- Experience in one or more of the following domains preferred e-commerce, fintech, edtech, food tech, health tech, or consumer SaaS- Track record of shipping impactful products not just features, but outcomesSkills :- Sharp product thinking ability to identify the right problem before jumping to solutions- Strong analytical skills comfortable with SQL, product analytics tools (Mixpanel, Amplitude, Clevertap, or similar), and A/B testing frameworks- Excellent written and verbal communication PRDs, roadmap decks, and leadership updates that are crisp and clear- Deep understanding of mobile-first consumer behaviour in India- UX sensibility you can give sharp design feedback and know what good looks like- Familiarity with growth frameworks AARRR, jobs to be done, north star metric thinkingMindset :- Consumer obsessed you talk to users constantly, not just during formal research cycles- Outcome oriented you care about what moved, not what shipped- High ownership you treat the product like it is your own business- Intellectually honest you kill your darlings when the data says so- Comfortable with ambiguity you can make decisions with incomplete information and course correct fastKey Metrics You Will Be Measured On :- Monthly Active Users and DAU/MAU ratio- D7 and D30 retention rates- Activation rate users completing the core action within first session- Net Promoter Score (NPS)- Conversion rate across key funnels- Revenue per user and monetisation metrics- Feature adoption rate post-launch (ref:hirist.tech)