Content Marketing Specialist (12-month contract)

About the Group/Team

CJKI is the group responsible for making Canva feel like a local product in four of its most dynamic markets - China, Japan, Korea, and India. We sit within Canva's International Supergroup, whose mission is to empower those closest to our international customers to drive Truly Local growth across our top 40 markets.

Our group operates with genuine autonomy, building in-market functions across marketing, product, engineering, data, and user voice - with the support of Canva's central teams behind us.

India is one of our most active and ambitious subgroups, with growing teams in SEO, marketing, and product all working toward the same goal: making Canva indispensable for Indian creators, educators, and businesses, and growing our active user base in the country.

Job Description

About the Role/Specialty

This is a opportunity to help build Canva's marketing presence for Indian users across touchpoints. You'll plan & create content that shows up where Indian users actually are: on Canva's homepage, in the product itself, on their social feeds, and on YouTube where hundreds of millions of Indians search for how-tos, tools, and inspiration every day.

You'll work closely with the India Marketing team, with clear direction and room to develop your craft. This isn't a single-channel role - you'll stretch across planning content, writing scripts, writing product interface copy, producing content, coordinating with agencies to make production-heavy content, and CMS management. You will get a real view of what full-funnel content marketing looks like in one of the world's most exciting digital markets.

 

What you’ll do (responsibilities)

• Plan content across touchpoints - from a social ad to a YouTube tutorial to a product surface - so every piece of content is shaped for the context in which it lands.

• Script & produce a bank of short-form video content for multiple touchpoints - so the Marketing team always has fresh, tested content to work with.

• Brief and coordinate with external agencies or internal creative teams to make production-heavy content, specially video content.

• Experiment with new content formats for Canva's product surfaces - including the homepage, landing pages and other surfaces, such as highlights, videos, learning cards, etc.

• Manage end-to-end content execution - content scheduling, CMS uploads, A/B tests across platforms and surfaces.

• Coordinate localisation across languages where needed - a working understanding of Hindi is required, as most India localisation will be in this language.

• Measure the impact of the content, and calibrate future plans according to new insights and learnings.

Qualifications

What we're looking for

• You write clearly and versatilely across formats - from punchy Shorts scripts to instructional video copy to product interface language.

• You're an avid Canva user who knows the product's workflows and use cases inside out - you can speak credibly about what Canva can do, and that knowledge shows up naturally in the content you create.

• You think in channels and touchpoints - you instinctively ask "where will someone see this, and what do they need from it at that moment?" before you write or brief a single word.

• You are comfortable facing the camera, and have a good screen presence to represent a brand like Canva in India.

• You have a sharp eye for social and design trends - you're the kind of person who spots an emerging content format or visual style early, and can translate that into new ideas.

• You take genuine ownership of your output - you flag blockers early, manage your own time across multiple content surfaces, and care about whether your work actually lands with users.

• You're comfortable working to a brief and taking feedback in your stride - you see revision as part of the craft, not a setback.

• You have a good understanding of Hindi and are comfortable reviewing or briefing localised content to ensure it reads naturally for Indian users - not just translated, but truly local.

• You're based in Bangalore and ready to contribute across a range of content types from day one.

Additional Information

What you will learn and how you will develop at Canva

• Multi-surface content marketing - you'll develop real experience writing & producing social content, product content, and YouTube in a single role, giving you a rounded view of how content works across the funnel.

• Stakeholder and project management - you'll learn how to brief external agencies, manage feedback loops, and keep multiple content workstreams moving at once, building production and stakeholder coordination skills that are invaluable in any marketing role.

• YouTube & social content strategy - you'll learn how to build a content funnel designed around search behaviour, create for discoverability, and grow an audience in one of the world's most competitive YouTube markets.

• A strong, full-funnel content portfolio - over 12 months, you'll have published work across social media, product interfaces, homepage, and other touchpoints.