Custom Software Engineering Analyst

Job Requisition ID: AIOC-S01657829 / CL11

Designation: Custom Software Engineering Analyst
Skill Required: Marketing Operations – Campaign Management
Location: Mumbai
Experience: 3–5 Years
Qualification: Any Graduation
Salary: ₹5.5 LPA – ₹8.5 LPA
Job Type: Full-Time
Shift: Rotational Shifts (Candidates must be flexible)

Job Overview

We are looking for an experienced professional in Marketing Operations and Campaign Management with strong expertise in Oracle Eloqua, marketing automation, and campaign execution. The candidate will be responsible for managing and optimizing marketing campaigns, audience segmentation, automation workflows, and performance reporting to improve marketing efficiency and customer engagement.

The ideal candidate should have hands-on experience with Eloqua, database management, email marketing best practices, and troubleshooting campaign-related technical issues.

Must-Have Skills & Qualifications

• 3–5 years of experience in Marketing Operations, Campaign Management, or Marketing Automation.

• Expert-level knowledge of Oracle Eloqua.

• Proficiency in SQL and database management concepts.

• Knowledge of JavaScript, HTML, and CSS for campaign customization.

• Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

• Experience in campaign execution, audience targeting, and marketing automation.

• Knowledge of Customer Data Platforms (CDP) and campaign integration.

• Understanding of REST APIs and API integration.

• Experience in campaign reporting, performance analysis, and KPI tracking.

• Strong analytical, problem-solving, and troubleshooting skills.

• Excellent communication and collaboration skills.

• Eloqua certification is an added advantage.

Key Roles & Responsibilities

1. Campaign Planning and Requirements Gathering

• Collaborate with project managers and marketing stakeholders to understand campaign objectives and requirements.

• Review campaign briefs, clarify requirements, and identify potential risks before execution.

• Assist in campaign strategy, audience segmentation, customer journey mapping, and content planning.

• Recommend appropriate Eloqua and CDP capabilities to achieve campaign objectives.

2. Campaign Configuration and Development

• Create and configure marketing offers, workflows, email templates, landing pages, and automation processes.

• Build and manage automated customer journeys, including welcome emails, nurture campaigns, and triggered communications.

• Customize email templates and landing pages using HTML and CSS.

• Use SQL and database concepts to support campaign data requirements and audience selection.

3. Campaign Execution and Management

• Set up and execute email, SMS, direct mail, social/paid media, and other marketing campaigns using Eloqua and CDP platforms.

• Ensure accurate audience targeting, segmentation, and campaign configuration.

• Conduct A/B testing to optimize campaign performance and customer experience.

• Monitor campaign engagement metrics and prepare performance reports.

• Troubleshoot and resolve technical issues related to Eloqua, CDP, integrations, and campaign execution.

4. Reporting, Analysis, and Optimization

• Track campaign KPIs and analyze campaign performance.

• Provide actionable insights and recommendations to improve engagement and campaign effectiveness.

• Maintain accurate campaign reports for clients, stakeholders, and leadership.

• Identify opportunities to improve marketing processes, operational efficiency, and campaign delivery.

5. Work Orchestration and Data Hygiene

• Maintain accurate records in ticketing and request management systems.

• Document updates, timestamps, data points, and campaign execution details.

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process documentation.

• Ensure data accuracy, quality, and compliance with internal processes.

• Coordinate with internal teams to ensure timely campaign delivery and smooth stakeholder communication.

Good-to-Have Skills

• Oracle Eloqua certification.

• Experience with marketing automation platforms and CDP solutions.

• Exposure to API integrations and marketing technology ecosystems.

• Experience managing complex, multichannel marketing campaigns.

Ideal Candidate Profile

The ideal candidate is detail-oriented, analytical, and technically proficient in marketing automation. They should be capable of managing end-to-end campaign execution, resolving technical issues, collaborating with stakeholders, and delivering accurate campaign reporting in a fast-paced environment.

Note: Candidates must be flexible to work rotational shifts. Any graduation is acceptable, subject to the employer's eligibility criteria.