Senior Brand Marketing Assistant

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We are seeking a Marketing Automation and Martech Senior Associate who will be responsible for executing activities within the Switzerland Brand, Marketing & Communications (BMC) department. This individual will support projects involving the end-to-end tactical execution of campaigns, process improvements, and educating users on campaign best practices. Furthermore, the successful candidate will assist the Switzerland Marketing Automation and Martech Lead in various marketing technology integration projects, demonstrating a strong interest in marketing technology, data management and analytics.

Execute Marketing Automation campaigns of varying complexities and sizes, ensuring alignment with strategic objectives.
Support email marketing campaigns, with a strong emphasis on Marketo expertise.
Coordinate and liaise with stakeholders to ensure all relevant content, assets, and target audience parameters are gathered for effective campaign execution.
Provide project support to all marketing technology team members throughout various stages of projects, including testing use cases.
Regularly report to key stakeholders on the performance of marketing automation campaigns, providing data-backed suggestions for improvement.
Assist the Marketing Automation and Martech Lead in various integration projects, such as Marketo – Lens – CRM Dynamics data synchronization (ADP), D&B Optimizer, chatbot rollout, LinkedIn Lead Gen Forms, Cvent, etc., ensuring seamless data flow and user experience.
Develop and maintain comprehensive documentation for Marketing technology processes, integrations, and best practices.
Act as a brand champion, ensuring that all external campaigns and experiences align with the firm’s brand and business strategy while adhering to risk and quality safeguards set by EY.
Collaborate with stakeholders to achieve organizational objectives and project goals.

Analytical thinking and data-driven decision-making skills.
Understanding of internal Marketing technology stack
Familiarity with Agile planning and Agile project management skills

Any university degree or college diploma in Marketing technology or a related field.
Understanding of Marketing automation and marketing technology eco-system
Experience in Marketing Automation campaign configuration
5 years of experience, and min. Ability to translate business needs into technical solutions in Marketing automation platform.
Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Strong interest in marketing technology, data management and analytics
Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. Marketo or any other Marketing Automation platform
Marketing technology tools e.g.: D&B Optimizer, ADP, Cvent, LinkedIn Lead Gen Forms, CRM Dynamics
Microsoft Office
Working knowledge of HTML, CSS, and scripting

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll give you the insights, coaching and confidence to be the leader the world needs.
You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.