Sales Operations / CRM Administrator

The Agri-Sales Officer is responsible for driving the sales and marketing of agricultural products and services to farmers, cooperatives, agri-traders, and other stakeholders. The role focuses on building long-term customer relationships, expanding market reach, and positioning the organization's agri-offerings as preferred solutions in the market. Business Development & Sales

Identify and develop new business opportunities in rural/agricultural markets.

Drive lead generation through field visits, farmer meetings, agri-fairs, and local partnerships.

Meet monthly and quarterly sales targets.

Customer Relationship Management

Understand customer needs and provide customized financial/product solutions.

Act as a trusted advisor to customers for their agricultural financing and input needs.

Market Intelligence & Positioning

Conduct market surveys to understand customer preferences, competitor offerings, and pricing trends.

Liaise with internal departments such as credit, operations, and disbursal teams to ensure seamless service delivery.

Ensure strict adherence to all regulatory and company compliance standards, including KYC, documentation, and audit norms.

Field Activities & Outreach

Organize and participate in farmer outreach programs, crop demos, and awareness camps.

Graduate in Agriculture / Agri-Business / Rural Management or any related field. Post-graduation preferred.

Experience: Minimum 1-3 years in agri-sales, rural banking, or allied sectors (freshers with agri background may be considered).

Willingness to travel extensively within assigned rural geographies.

Owns a two-wheeler and valid driving license.

Comfortable working in field-based roles.

Knowledge of agriculture and rural financing products

Sales and negotiation skills

Familiarity with agri-inputs, farm equipment, or crop cycles

Local language proficiency is a strong advantage