Tool Programmer/Developer

Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.
By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.

• Digital Adoption helps users get productive faster.
• Product Analytics uncovers friction and closes adoption gaps.
• Mirror allows employees to train in safe, simulated environments.

These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.

• Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
• Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
• RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”

These recognitions are matched by business performance:

• Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

Be one of the key Leaders in this awesome journey of building a billion-dollar company!

We are looking for a GTM Tools Engineer to join our Marketing Automation Team, focused on building intelligent automation systems and AI agents that power our go-to-market (GTM) operations. This role blends technical engineering, AI experimentation, and GTM system automation. You’ll architect, build, and optimize the tools and integrations that help our marketing teams move faster, smarter, and more efficiently — leveraging Vibe Coding, AI agents, and custom APIs to solve operational challenges. Develop and deploy AI agents to automate marketing workflows, improve data accuracy, and enhance campaign execution efficiency.

• Leverage Vibe Coding to design, build, and orchestrate custom workflows for marketing and GTM use cases.
• Build and maintain integrations between internal GTM systems — such as CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot, etc.), Design scalable APIs to connect AI agents with third-party platforms, ensuring seamless data flow and interoperability.
• Collaborate with marketing, RevOps, and data teams to identify process bottlenecks and design AI-driven automation solutions that improve performance.
• Build monitoring and diagnostic tools to track automation performance, workflow uptime, and data reliability.
• 3+ years of experience in marketing automation, RevOps engineering, or GTM tooling roles.
• Proven experience building or deploying AI agents (using frameworks such as LangChain, AutoGen, OpenAI API, or similar).
• Hands-on experience with Vibe Coding (or equivalent code-based automation / orchestration frameworks).
• Proficiency in Python or JavaScript/TypeScript for building automations and API-based integrations.
• Experience working with marketing automation tools such as Marketo, HubSpot, Pardot, Salesforce, or customer data platforms.
• Familiarity with data transformation and workflow orchestration tools (Zapier, n8n, Tray.ability to work cross-functionally with marketing, product, and data teams.

Prior experience with AI orchestration frameworks (LangGraph, CrewAI, Semantic Kernel, or custom agent frameworks).

• Exposure to large language models (LLMs) and prompt engineering.
• Experience developing internal tools or microservices to extend marketing automation capabilities.
• Familiarity with data warehouses (Snowflake, BigQuery) and ETL/ELT tools (dbt, Airbyte).
• Knowledge of A/B testing frameworks or personalization engines.

Best-in-class medical insurance coverage

• Free lunch & dinner buffet
• Doorstep cab drop facility
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status

• We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. To support this, we offer the option to work from home up to two days per month.