Performance Marketing Manager - PPC
Rs 3 - 5 lakhs p.a.Pepsico india
Campaign planning:
Partner with commercial teams to understand objectives, challenges, priorities and budgets
Ensure deployment of best practices in all performance and on-platform search campaigns across markets
Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share
Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
Track and analyze campaign data to achieve business goals
Lift & shift learnings across campaigns while planning and delivering the marketing strategies
Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
Stay up to date with developments in performance marketing and the competitive landscape
3-4+ years' experience working within eCommerce marketing. Working on Amazon marketing services a plus
- Good understanding of PPC/CPC/CPM models
- Good analytical, numerical, and reporting skills but also creative mindset
- Good verbal and written communication with excellent English
- Strong Microsoft Office skills especially Excel & ppt
- Top analytical skills – finding insights & actions from Data
Work with local teams from distance
Vacancy posted 6 days ago
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