Retail Store Merchandiser

Key Responsibilities

Merchandising & Store Execution

Ensure proper display and placement of products as per company guidelines.

Maintain shelf visibility, phonograms, signage, and promotional displays.

Monitor product stock levels and coordinate with store staff for replenishment.

Ensure FIFO (First In First Out) implementation and check product expiry dates.

Maintain cleanliness and attractiveness of shelves and display units.

Sales Support

Support sales teams in executing promotions and trade marketing activities.

Assist in increasing product off-take through visibility enhancement.

Coordinate with retailers to secure additional display spaces and visibility opportunities.

Market Monitoring

Track competitor activities, pricing, promotions, and merchandising strategies.

Share market feedback and customer insights with the sales team.

Conduct regular store audits and report gaps in execution.

Relationship Management

Build and maintain positive relationships with store managers and retail staff.

Ensure smooth coordination between retailers, distributors, and the company sales team.

Reporting

Submit daily activity reports, outlet visit reports, and merchandising photos.

Maintain records of stock movement, promotions, and display execution.

Requirements

• Minimum qualification: Graduate preferred.
• 1–3 years of experience in FMCG merchandising, retail operations, or sales support mandatory.
• Knowledge of retail merchandising standards and market execution.
• Strong communication and interpersonal skills.
• Ability to work independently and manage multiple outlets.
• Basic knowledge of MS Excel and reporting tools is preferred.
• Willingness to travel within assigned market areas.

Working Conditions

• Field-based role involving daily market visits.
• 6-day working week.
• Extensive movement across retail outlets.