Senior Marketing Planning Executive
Full-time
Kovai Limited
co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.
co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.UK headquarters. Indian innovation. Redefining tech is our game. Senior Product Marketer
Enabling Sales – Communicate the value of new products and services to the sales and marketing team using various tools and collateral
- Market, customer and competitor analysis – Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product
- Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand
- Content development – Conceptualize and create unique product and solution content for a variety of platforms
- 4+ years of B2B software marketing – SaaS experience preferred.
- Msp or Csp (managed service provider or cloud service provider) experience will be a good to have.
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing.
- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning.
- Metric driven, comfortable in working with data to draw and share insights with stakeholders
- Experience creating highly leveraged sales tools, training, and collateral.
Equal Opportunities:Kovai.co is committed to building a workforce that reflects the richness of our society.
Vacancy posted 29 days ago
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