Remote Performance Marketing Lead

Job Position: Paid & Performance Marketing Lead
Company: Pro Coffee Gear
Location: Remote (Anywhere)
Type: Full-time
About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation.
The Role: We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales.
You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building.

Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)
Review performance, challenge assumptions, and approve strategy
Ensure agency work aligns with PCG business goals, merchandising priorities, and creative and brand standards
Hire or develop additional paid media support as needed

Google Ads (Primary Revenue Channel)
Own Google Ads performance end-to-end, whether executed by agency or in-house: brand, non-brand, and SKU-level search; Performance Max (with strict controls); YouTube for upper-funnel education
Own Meta strategy across prospecting (education-driven, high-intent audiences), retargeting (site, CRM, engagement-based), and product launches and promotional bursts
Direct creative strategy in partnership with internal creative teams
Review and approve creative testing plans and results
Ensure Meta is used to create demand, support high-AOV consideration cycles, and feed lifecycle marketing

Own testing and expansion into additional paid channels: Reddit, LinkedIn (wholesale, restaurant operators), affiliate and partner marketing, and influencer whitelisting/paid creator ads
Own performance reporting across all paid channels and agencies
Ensure attribution, tracking, and data integrity are solid and improving

Partner closely with merchandising (inventory, pricing, promotions), lifecycle marketing (email/SMS, lead nurturing), creative (ads, landing pages, messaging), and sales/wholesale (lead quality, follow-up loops)
Clear ownership and accountability over agency performance
Strong visibility into spend, performance, and ROI
Improved alignment between paid media, merch, and creative

Reduced agency dependency without performance loss
5–8+ years in paid/performance marketing

• Deep experience with Google Ads and Meta Ads
• Proven experience managing and scaling agency relationships
• Strong analytical and financial mindset
• Bonus

Experience bringing paid media in-house from agencies
High-AOV ecommerce or B2B-adjacent experience
Shopify-based ecommerce experience
Experience in coffee, hospitality, or equipment-based businesses

High-impact role with visibility across the business
Flexible schedule with opportunities for growth
Work remotely from the comfort of your own home
Join a dynamic and passionate international team in the exciting world of coffee