Retail Duty Store Manager

Role: Store Lifecycle Manager - Cult Store EBO YOE: 3-5 years

The Store Lifecycle Manager ensures EBO stores maintain peak performance in
steady-state operations, consistently hitting monthly/quarterly targets, productivity and
This role drives daily activity tracking, builds comprehensive store health
dashboards, identifies performance gaps through data, people and customer insights
and executes them into targeted interventions across operations, merchandising,
staffing and customer experience.

Own daily/weekly/monthly store performance tracking and reporting, ensuring
target achievement on sales, productivity and customer metrics.
● Build and maintain a store health dashboard covering key KPIs, conduct weekly
deep dives and flag risks.
● Conduct structured store visits, audit SOP adherence, VM execution, customer
create actionable store improvement plans.
● Partner with merchandising teams to optimize assortment, pricing and
promotional execution based on store-specific sell-through and feedback.
● Collaborate with HR/Training to address staffing gaps, improve staff productivity,
service quality and retention through coaching and interventions.
● Drive customer-led initiatives – analyze NPS feedback, mystery shop results and
CRM data to execute store-level CX improvements and loyalty programs.
● Manage store P&L elements including shrink control, expense management,
local marketing ROI and inventory health (fill rate, stock cover, size breaks).

• reviews – to embed accountability and continuous improvement across stores.
• Feed store learnings and best practices back to central teams to improve

assortment, SOPs, training content and tech tools.

Sales and productivity

• Inventory & Operations Health
• Store health

3–5 years in fashion/sports/lifestyle retail/e-commerce with experience of
managing of store/e-commerce operations

• Bachelor’s degree required (Master’s degree optional)
• Strong analytical skills with proven ability to use data (Excel/PowerBI) to

diagnose store performance issues and drive interventions

• Strong grip on retail metrics and comfort with data-driven decisions.
• Hands-on store operations experience – comfortable doing store walks, coaching

store teams, validating data on-ground
● Excellent stakeholder management to work with Category, Merchandising, HR,
Marketing and store teams without direct authority

• High-impact role owning P&L performance
• High-visibility role with opportunity to build scalable store excellence frameworks
• Dynamic culture combining consumer brand energy with tech-led execution and

performance accountability