SEO & Marketing Copywriter

Job Summary The Copywriter at Bhima plays a key role in developing persuasive, conversion-focused messaging for digital marketing campaigns. This role involves crafting high-impact ads, landing pages, and compelling calls-to-action (CTAs) that effectively communicate the brand’s promises and drive measurable results. The ideal candidate is a versatile writer with a strong command of language, a deep understanding of buyer psychology, and the ability to balance creativity with strategic objectives.

Write compelling ad copy for various marketing campaigns.
Craft persuasive CTAs to optimize campaign performance.
Collaborate closely with designers, marketers, and product teams to develop creative briefs and integrated campaign content.
Proofread, edit, and refine content drafts to ensure clarity, accuracy, and impact.
Maintain consistency with brand voice and messaging guidelines across all content.
Develop copy for email marketing workflows and promotional campaigns.
Conduct research on consumer psychology and emerging marketing trends.
Create copy for PPC and performance marketing campaigns.
Adapt messaging for diverse platforms, including web, social, email, and paid media.
Track and interpret the performance of copy-driven campaigns; Strong grammar, writing, and editing skills.
Familiarity with ad platforms and digital marketing ecosystems.
Ability to benchmark competitor content and identify differentiation opportunities.
Basic knowledge of SEO writing and keyword integration.
Experience with CMS platforms and content publishing.
Understanding of content funnels and user journey mapping.
Proficiency with research, editing, and A/B testing tools.

Adaptability to switch tones and styles based on brand or campaign needs.
Experience in storytelling and narrative-driven content.
Scriptwriting knowledge for video or multimedia campaigns.
Familiarity with AI-assisted writing and content tools.
Experience working on global or multilingual campaigns.