Senior Postgraduate Marketing Officer

This is a strategic role in the marketing team of Star Plus that will contribute to the overall reach and growth of the channel. This role will be responsible for managing on- air PR digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well.
This team ideates & implements marketing interventions to increase brand awareness drive sampling and improve viewership of content on our channel.
Design and implement Marketing and Communication plan for allocated shows and slots
Key driver for all digital show launch campaigns as well as sustenance initiatives to help grow the channel viewership for all channel shows and slots
Mapping and understanding consumer behavior through deep collaboration with the Insights team to identify the right communication levers basis consumer feedback on content and promotion for allocated shows and slots
Directly responsible for all programming & channel related communication across all mediums like TV print digital offline etc. This includes Brand Marketing Impact Sustenance PR Digital marketing Ground activation & events agencies
Understand BARC data to be able to analyze and act on the same. Should be comfortable rolling out marketing/ creative briefs.
Preferred Education & Experience
Over 12 years of experience in the Television OTT and Advertising Agencies
Postgraduate qualification required
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of millions of people across geographies.
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