Head of Marketing - Full Time

Job Title: BTL- Marketing Head Location: Hyderabad, India (with travel across Andhra Pradesh and Telangana)
Job Type: Full-Time
Reports To: Marketing Head
Experience: 10+ years

Job Summary
Ferty9 is seeking a dynamic (BTL) Marketing Head to lead our BTL marketing initiatives across multiple locations in Andhra Pradesh and Telangana. This role will oversee a dedicated team of six BTL Managers, focusing on the strategic planning, organization, and execution of high-impact campaigns such as fertility camps, brand partnerships, hyperlocal marketing initiatives, and clinic-level social media activities.
The ideal candidate will have extensive experience managing BTL campaigns in the healthcare sector, a proven ability to deliver measurable results, and strong leadership skills to guide and inspire a geographically diverse team.

Key Responsibilities
1. Team Leadership & Management
Lead and mentor a team of 6 BTL Managers located across Hyderabad, Karimnagar, Warangal, Visakhapatnam, Vijayawada, Tirupati, Rajahmundry, and Kurnool.
Provide guidance, regular feedback, and performance management to ensure team alignment and productivity.
2. Campaign Strategy, Planning & Execution
Design and implement innovative BTL marketing campaigns, including fertility camps, local events, and hyperlocal initiatives.
Manage allocated BTL budgets effectively to maximize ROI and achieve marketing objectives.
3. Hyperlocal Marketing Development
Identify target communities and develop location-specific campaigns to build brand presence and trust.
Engage with local stakeholders to strengthen community connections and partnerships.
4. Social Media Oversight (Clinic-Level)
Supervise local clinic social media accounts to ensure engaging, relevant, and consistent content.
Monitor social media trends to capitalize on engagement opportunities and encourage timely responses to local audiences.