Practice Leader (Permanent)
Mavlers
Practice Head – Braze
Shift: US Shift
Experience: 6+ years
Employment Type: Permanent
We are seeking a Practice Head – CRM / Campaign Management (Braze) to own and grow our Braze practice. This role requires deep expertise in customer engagement, lifecycle marketing, and mobile-first CRM, along with strong people and client leadership.
Manage a team of Braze specialists, CRM managers, and campaign operators
Partner with Product, Design, Content, and Analytics teams for lifecycle programs
Act as the senior client-facing owner for Braze accounts
Analyze campaign and lifecycle performance to drive continuous improvement
Must-Have Skills & Experience
- 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation
- Strong hands-on and leadership experience with Braze
- Experience managing teams and high-volume, always-on lifecycle programs
- Strong understanding of CRM analytics, experimentation, and optimization
- Ability to work in US shift and flexibility to support other shifts if required
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