Marketing Administrators

Job Title: B2B Marketing Associate
Location: Bengaluru, India
Experience: 2–4 years
Department: Brand and Marketing

About apna.co
Founded in 2019, apna.co is India’s leading jobs and professional networking platform, focused on enabling livelihoods for 100 crore Indians. With 59+ million users across 900+ cities and over 700,000 employers, apna.co connects businesses with the right talent across 200+ job categories.
As apna continues to scale its employer ecosystem, B2B marketing plays a critical role in driving awareness, trust, and engagement among businesses across India.

Job Summary
As a B2B Marketing Associate, you will support and execute employer-focused brand and marketing initiatives with a strong focus on events, market research, and campaign execution.
This is a hands-on role suited for someone who enjoys execution, coordination, and learning how B2B brand building works at scale. You will work closely with senior brand managers, agencies, and cross-functional teams to deliver high-quality marketing programs for apna’s employer audience.

Requirements

Key Responsibilities
Events and On-ground Marketing
Own the planning and execution of B2B events including job fairs, roundtables, webinars, podcasts, and industry forums for MSMEs or Enterprises.
Coordinate with event partners, vendors, and internal stakeholders to ensure seamless execution
Track event performance and post-event outcomes
Campaign Execution
Support execution of integrated B2B marketing campaigns across digital, content, social, PR, and offline channels
Manage timelines, briefs, and deliverables with internal teams and external agencies
Ensure consistent brand messaging across all employer-facing touchpoints
Market and Brand Research
Assist in conducting market research, competitor analysis, and employer insights studies
Support brand health tracking, surveys, and data collation
Convert insights into clear inputs for campaigns and content
Content and Asset Support
Help create and manage B2B marketing assets such as case studies, presentations, reports, landing pages, and event collateral
Coordinate with design and content teams for timely delivery
Cross-functional Collaboration
Work closely with brand, product marketing, sales, PR, growth, and analytics teams
Support go-to-market initiatives for new employer products and features
Reporting and Analysis
Track campaign and event KPIs such as reach, engagement, leads, and participation
Prepare post-campaign and post-event reports with key learnings

Requirements
Experience

• 2–4 years of experience in B2B marketing, brand marketing, or marketing operations
• Experience in tech, startups, SaaS, marketplaces, or B2B platforms is preferred

Execution-first Mindset
Strong attention to detail and ability to manage multiple tasks simultaneously
Comfortable working in a fast-paced, high-ownership environment
Communication and Coordination
Good written and verbal communication skills
Ability to work effectively with internal teams, vendors, and agencies
Analytical Orientation
Basic understanding of marketing metrics and reporting
Willingness to learn how data informs B2B marketing decisions

What We Offer
High learning curve: Exposure to large-scale B2B marketing and employer branding
Hands-on ownership: Real responsibility across events, campaigns, and research
Growth opportunity: Work closely with senior marketers and leadership
Collaborative culture: Fast-moving, execution-driven startup environment