M&A Partner
Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook); Perform deep analysis of UA efforts across all mobile titles
Actively monitor the latest products and features from partner ad networks
Collaborate with the art team on creative development.
Influence internal marketing plans across the marketing organization to help improve first time user engagement and acquisition
Working with the product team to ensure the maximization of live-operations events
Minimum 2 years experience in a SEM or UA marketing role with mobile app experience.
Experience with Facebook, Google AdWords and/or Ad Networks.
Demonstrated experience scaling annual UA budgets from launch to growth to maturity
Demonstrated experience in identifying, working with, and maximizing current and new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC,Apple Search, a wide range of adnetworks (Unity, Vungle, Applovin, etc.), Experience with MMPs (Mobile Measurement Partners) and attribution tracking
Demonstrated experience building processes and exit KPIs for creative testing at high velocity (20-50 new creatives per month)
ability to analyze raw data, draw conclusions, and develop actionable recommendations even when the available data might not be perfect
Experience with Excel (Pivot Tables, Advanced Formulas, Data Manipulation).
SQL knowledge is a plus.
Degree in marketing or a related business field
Prior game industry experience is a plus.
Vacancy posted 28 days ago
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