SEO & Marketing Content Writer
PolicyBazaar.com is India's leading digital insurance marketplace and one of the most valuable insur-tech companies globally. Policybazaar is at heart a data and technology company that has revolutionized the insurance market in India. We deploy cutting edge technology, use advanced data analytics and leverage AI/ML to offer customer centric products, optimised customer journeys, and ensure superior customer experience across the insurance value chain. We have had a major influence on how protection insurance products are bought in the country and are responsible for sourcing a significant portion of the market in Term and Health insurance.
We have an industry leading 93% market share of the online aggregator market.
Brands under the PB Fintech Umbrella: Paisabazaar.com, Policybazaar For Business, PB Partners, Policybazaar Dubai, PB Pay, Docpime .
Conduct research to understand the target audience, business insurance product, and industry trends (relevant to B2B industry)
Create content optimized for search engines by including relevant keywords and phrases, as per the legal and compliance guidelines, with the objective of driving SEO ranking across important keywords.
Write informative and engaging content that conveys the brand's voice, message, and value proposition.
Collaborate with design team, technology team, SEO team and other stakeholders to create effective content that aligns with the core KPIs
Optimize content for on-page SEO factors, such as meta descriptions, title tags, and header tags
Conduct keyword research to identify high-traffic and low-competition keywords to target in their content, through the use of tools like keyword planner, SEMRush, Ubersuggest, etc.
Edit and proofread content to ensure it is error-free, concise, and easy to read
Follow ethical guidelines and legal requirements related to content creation, such as copyright and plagiarism laws
Continuously update knowledge of the latest trends and best practices in SEO content writing
Take ownership of the KPIs directly/ indirectly impacted by content quality and quantity.
Write catchy, engaging marketing copies for digital ads, etc. Manage content agencies, proof-read their work and provide them with strategic guidance to curate SEO-optimized content
Excellent writing and verbal communication skills
SEO knowledge
Research skills through the use of SEO tools
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