Digital Marketing Manager - SEO
Recex
We are seeking a results-driven Digital Marketing Executive with a passion for financialservices to support our mutual fund distribution business. The ideal candidate will assist inplanning, executing, and optimizing digital campaigns aimed at increasing investorawareness, lead generation, and client engagement. This role requires a strongunderstanding of the financial services landscape, especially mutual funds, and how toconnect with retail and HNI investors through digital platforms.Plan and run digital campaigns across Google Ads, Facebook, LinkedIn, YouTube, andother channels to drive traffic and lead generation. Promote mutual fund offerings, SIPs, educational content, and calculators throughtargeted digital strategies. Create, schedule, and monitor content for social media platforms to educate andengage followers on investment options and market trends. Optimize landing pages and digital content for SEO to increase organic traffic. Monitor website analytics, campaign performance, and lead funnels using tools likeGoogle Analytics, CRM dashboards, and marketing automation platforms. Collaborate with content, compliance, and design teams to create investor-focusedcampaigns (including whitepapers, videos, blogs, and infographics). Execute email marketing campaigns for investor education, product updates, andevent invitations (webinars, investment drives, etc.). Ensure all digital communication complies with SEBI guidelines and internalcompliance requirements. Stay updated on trends in the financial industry and digital marketing best practices.Qualifications & Skills: Bachelor’s degree in Marketing, Finance, Business, or related field. 1–3 years of digital marketing experience, preferably in BFSI (Banking, FinancialServices & Insurance). Good understanding of mutual funds, SIPs, and investor personas. Experience with Google Ads, Meta Ads Manager, SEO tools (e.g., SEMrush, Ahrefs),and email marketing tools (e.g., Strong analytical skills to interpret data and optimize performance. Certification in Digital Marketing (Google, Meta, HubSpot, etc.) Preferred Experience: Prior work in a financial advisory, mutual fund distribution firm, or fintech company. Familiarity with CRM tools (e.g., LSQ ) and basic knowledge of HTML/CSS for websiteedits. Understanding of financial compliance and SEBI regulations related to digitalmarketing.
Established in the year 1994, We have developed into one of the largest financial services and broking house in India within a short span of time. Today, we are the fastest growing financial service with 5 mega group companies under it. With diligent effort, acknowledged industry leadership, and experience, we have spread our trustworthy expertise all over the country with pan-India presence across more than 1784 outlets spread across 560 cities. With a smorgasbord of services across all verticals in finance, we offer you the perfect blend of financial services right from Equity Broking, Advisory Services that cover --- Management Services, Mutual Fund Investments, Insurance to exceptional Depository Services.
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