Marketing Manager Labs

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait .

Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Life Cycle Management

You will be responsible for understanding customer needs and insights with help of market insights team

You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.

You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.

Annual Brand Planning

You shall work closely with country marketing teams to build differentiators / brand levers

You shall work closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth

You shall work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.

You shall ensure adherence to Brand plan process in terms of rigour and preparation

You will lead screening internal & external data sources to arrive at potential ideas that could address the customer needs

You will drive development of Business Strategy- analyze Competition landscape, Customer Journey and Insights, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. You shall work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. You shall work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTLE, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Marketing Excellence

You are responsible for driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication

You shall work closely with the L&D teams for capability building among the country teams to make them future ready

You should have a good understanding of consumer communication, packaging and media to ensure excellence in consumer led brand growth

You should have a sound understanding of Product Management - Process, Customer Journey and Insights, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics

You should lead the development and implementation – in collaboration with Business Analytics, Market Research, and Competitive & Scientific Intelligence – of a clear ROI-based approach to consumer marketing based on analytical models, insights and information leading to best-in-class consumer marketing practices across the organization

5-6 years of experience including Sales and Marketing

• MBA from reputed institute
• Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, customer segmentation, New Product - Ideation to Launch is preferred
• Experience running successful projects including marketing campaigns
• Good knowledge of digital marketing, web analytics, Google Ad-words and creating digital campaigns
• Ability to think creatively and communicate the brand value proposition effectively

In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. For more details, please visit our career website at