Business Analyst (Ecommerce Marketing)
Rs 2.5 - 18 lakhs p.a.Synergy Resource Solutions
Develop real-time dashboards and reports to track Key Performance Indicators (KPIs) and compare them with the Annual Operating Plan (AOP).
Analyze data from multiple sources (e-commerce sales, customer interactions, vendor data, and financial metrics) to identify trends and provide actionable insights.
Conduct deep data analysis to generate insights that support business finance, sales, and marketing strategies.
Present data-driven recommendations to stakeholders for optimizing pricing, promotions, and customer experience. 2. Reporting & Automation
Establish reporting standards and collaborate with the team to develop automated reporting solutions.
Simplify and automate reports and analytics processes to enhance efficiency and enable self-service access for stakeholders.
Ensure uniformity and consistency in data-driven decision-making by standardizing analytical methodologies.
3. Business Process Optimization
Map, design, and improve business processes for operations, sales, marketing, and supply chain.
Identify pain points across departments and implement data-driven process improvements.
Manage small to large projects focused on business process enhancement and automation.
Work with cross-functional teams to enhance operational efficiency and scalability.
4. Data Management & Insights
Ensure access to structured data while maintaining data security and integrity.
Work closely with leadership to leverage data for strategic decision-making
Identify opportunities for process automation as per business need.
5. Stakeholder Collaboration & Reporting
Work closely with sales, marketing, supply chain, and finance teams to align data insights with business objectives.
Assist leadership in making data-backed business decisions to drive revenue growth.
Prepare and deliver presentations on insights, recommendations, and project updates to management and stakeholders.
Specifications:
Prior experience in a D2C, FMCG, e-commerce, or consumer goods environment is preferred.
Strong problem-solving and critical thinking ability
Excellent communication and stakeholder management skills
Ability to work independently and in cross-functional teams
Strong presentation and storytelling skills using PowerPoint
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